Insights
Writing on building, backing and scaling businesses.
How to prepare your agency for exit
The work that decides your valuation happens two years before the deal, not during it.
How to break £1m in revenue
The things that get a business to £1m are rarely the things that got it to £500k.
Vibe coding is the new spec
The prototype is the best requirements document you will ever write. It is also not the product.
The startup that didn't make it
Five years, £600k raised, blue-chip clients, and a liquidation. An honest account of what I took from it.
Where AI actually belongs in your product
Most AI features are box-ticking. Two techniques for finding the places it genuinely improves the experience.
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